Sales Hacker

DECEMBER 14, 2022

Lectures to salespeople fail to produce empowered and educated salespeople who are better able to close sales. Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. Collateral. Not so fast. Those wasted hours do nothing to increase sales.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

SBI

AUGUST 1, 2019

This worked fine until products became more complex, buyers became enabled to self-educate, and buying committees grew. More deals are lost to no decision than ever before as buyers are frustrated and unable to deconflict all the information they find via self-education—all while holding vendors at arms’ length until they’re ready to engage.

Sales Enablement 94

Sales Enablement Marketing Buyer Education 94

A Sales Guy

APRIL 30, 2012

Is your website set up to teach potential customers when they visit? Does your sales playbook contain unique industry information your sales people can use to educate their prospects? Does your sales playbook support your sales people in teaching their customers? Do you train your sales people to teach? It should be.

Education 131

Education Collateral Face-to-face Social Media 131

Pipeline

MAY 30, 2023

Sales support: support is a broad category that includes training, workflows, escalation, feedback, and tactical support (e.g., your customer wants to modify the terms and conditions of your deal, and you need management guidance/approval). Sales content: this type of information is designed to persuade customers to buy.

Sales Enablement 52

Sales Enablement Top of Funnel Outsourcing Services Sales Qualified Lead 52

Hubspot Sales

JUNE 5, 2019

Rapid testing: Channel partners let you experiment with new customer bases, products, packages, promotions, and/or marketing campaigns in a low-stakes environment. Company size and maturity: Small companies can use partners to grow their business without needing to invest in hiring and training a sales team.

Channels 96

Channels Lead Rank Hiring Lead Scoring 96

Allbound

SEPTEMBER 12, 2018

These partners might recommend your product and company to their customers when it makes sense. They will also provide co-marketing resources, shared training and development resources, and certifications. All but a handful of SaaS partner programs provide some form of sales training, although only half provide hands-on sales support.

Commission 112

Commission Referrals Hubspot Marketo 112

Showpad

AUGUST 31, 2018

Training before, during and after the initial kickoff helps to teach, assess and reinforce knowledge. Research shows that within 90 days, over 80 percent of knowledge gained with training is lost without ongoing reinforcement. Some information can be also done as pre-work: materials to be completed before SKO. Don’t Forget the Fun.

Face-to-face 40

Face-to-face Objections Retention Collateral 40