Partners in Excellence
APRIL 5, 2024
I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. Having been the VP International Marketing for a couple of years, my boss at the time told me “It is time you had a real job” and gave me my first sales management role. I remember my first $1m deal – at PeopleSoft in probably the year 2001.
Sales and Marketing Management
DECEMBER 8, 2019
The trickle-down effect of this reality applies to companies of all sizes – but might be most crucial for small and midsize businesses. With more opportunity than ever to market and sell to a global audience, SMBs are also exposed to a customer base whose expectations are continually shifting. Crazy, right?
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Mereo
SEPTEMBER 1, 2022
He had already amassed more than a decade of experience in commercial leadership roles between Tatum LLC, PeopleSoft, JD Edwards, WorldChain, i2 Technologies and more. “In In launching Mereo, I was driven by the ability to help more companies — and thus more people — with the expertise gained and the value we had to offer,” Mitchell says.
SalesLoft
APRIL 8, 2016
One of the companies that benefited from the timing was a company called MuleSoft – valued at $400M. MuleSoft faced a familiar problem – they had a solid product and were looking to disrupt legacy vendors by moving up-market to the enterprise. The company, in total, would grow to over 600.
Mereo
FEBRUARY 14, 2019
Because when salespeople are successful, a company realizes that success through predictable revenue streams and increased profits. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation. Led by the product and industry marketing teams, we ranked these two elements: Where have we had success in the past?
The Spiff Blog
MARCH 17, 2022
Dave started his career in sales and marketing prior to falling in love with the balanced left/right brain usage of product management. Bobby grew up near London and spent nearly 10 years working in Banking and Financial Markets, before heading abroad and spending the next 10 years in New Zealand. Raphael Bres, Chief Product Officer.
Sales Hacker
OCTOBER 30, 2018
She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.
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