Comparison Demand Generation Study Tools 
SBI Growth
NOVEMBER 6, 2013
Develop external audience-centered sales aids (Case Studies, product comparison grids, etc.). Generates meetings with decision makers inside of your target prospects. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Social Prospecting Guidance. Buyer Process Maps.
Pipeline
APRIL 1, 2024
Research shows 68% effectiveness in B2B demand generation. Create Case Studies Want to convince your audience that your logistics services can drive the promised results? Create case studies to support your pitch. Case studies also build niche expertise and boost credibility.
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The ROI Guy
SEPTEMBER 3, 2010
Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.
The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
The ROI Guy
SEPTEMBER 17, 2010
Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With Frugalnomics, buyers are inclined to not make significant investments or changes, and as a result, customers need to be armed with the tools to “make the case for change.
Tenfold
AUGUST 30, 2017
There have been several studies on today’s buyer behavior, and one stand-out commonality is that B2B buyers go online first before reaching out to a sales team (if ever they do). According to the CEB study, you only get a 12 percent mindshare (public awareness) for each typical buyer who goes through the buyer’s journey.
The ROI Guy
NOVEMBER 29, 2010
Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.
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