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HubSpot is too expensive: Saving money on software without losing features

Nutshell

.” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. See: lead magnet ). Demand Gen.

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Remote Selling Viewpoints with Erik Mintz of DealCoachPro

SBI

General productivity solutions such as video conferencing tools helped them replicate face-to-face. Still, they lacked sales tools to help them be more effective at deal strategy and deal execution with remote sales teams. There were 50-people on a video conference call, including the CRO and VP of sales. from M.I.T.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. The right contact information can be key to closing deals. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Referral Marketing. Landing Pages.

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Why Your Email Marketing Is Ending Up in the Trash

Connext Digital

As an email marketer, this makes you ask yourself if you are actually employing effective strategies for your email marketing services. How important is this kind of digital marketing strategy, anyway? With the growing number of email users each year, email marketing remains to be a huge factor in getting a high ROI.

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Mastering AWeber – Get Serious About Your Email

Fill the Funnel

According to a survey in September of 2014 , marketers continue to rate email the most effective digital marketing tactic. I still have a Mailchimp, Constant Contact and Get Response accounts but they have been dormant for some time. I went through all the videos even though I have been using Aweber for years.

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How to plan content for B2B brands in 4 easy steps

Nutshell

Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. Just because word-of-mouth generated a few leads this month doesn’t necessarily mean that word-of-mouth should be the sole focus of the marketing team, for instance.

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