6 Steps for Creating an Effective Sales Enablement Plan
Highspot
OCTOBER 21, 2022
Only 32% of B2B buyers feel sales reps are surpassing expectations (that is, going above and beyond what’s necessary to secure buyer business). But there’s also a troubling trend on the rise: Salespeople often lack the tools, training, resources, and ongoing coaching they need to meet buyer demands in the field.
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