Hubspot Sales
FEBRUARY 18, 2022
Successful lead generation is, at once, one of the key marks of effective marketing and the fuel for productive sales efforts. That's why understanding how efficient your lead generation efforts are is pivotal when it comes to having a feel for the health of both departments and finding areas for improvement.
Zoominfo
NOVEMBER 29, 2021
Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Email Marketing KPIs Email marketing comes in many forms, including nurture programs, acceleration tracks, and go-to-market one-offs, to name a few.
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Highspot
FEBRUARY 14, 2024
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?
Highspot
FEBRUARY 14, 2024
A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?
Zoominfo
JULY 2, 2020
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.
Green Lead's B2B
MARCH 14, 2020
Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Sales Qualified Leads (SQLs/Appointments) – Another Alternative.
Zoominfo
JULY 2, 2020
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar.
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