article thumbnail

From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. What’s Next for Customer Service? You’ve Got Mail!

article thumbnail

26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

The case for live meetings. Clearly, companies should work to close this costly gap with professional buyers. When asked about the value of live meetings: 88% of B2B buyers, on average, said it’s important to have live meetings or appointments with a company they may buy from. Top 3 Key Takeaways.

Buyer 79
article thumbnail

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

An avid fan of Pixar movie studios, Richards has FluentStream experimenting with graphics, stories and even an anthropomorphized rat that chews through a main cord and knocks out a customer’s communications system to reinforce FluentStream’s message of high-quality, personalized customer service.

Marketing 226
article thumbnail

Customers From Hell – Top 4 Tips for Handling

Klozers

Customers From Hell can cost your business dearly if they choose to use the internet and Social Media to promote their stories of discontent. Whilst it may be impossible to completely eliminate Customers From Hell, it certainly makes sense to do as much as we possibly can, to reduce the numbers. . 4) Track Service Data.

article thumbnail

How to Communicate Effectively with Customers: Best Practices

Cincom Smart Selling

Successful interaction with customers can drive business growth, improve customer satisfaction, and strengthen brand loyalty. The following sections explore the importance of effective customer communication and key strategies for success. Share special offers and implement loyalty programs to nurture brand advocates.

article thumbnail

PODCAST 115: Improving Customer Experience: Your Magic Key to Success with Leah Chaney

Sales Hacker

So, it’s a really important conversation, particularly now, as so many companies are focused on how to keep your customers, how do you engage your customers in the right way. With limits on in-person meetings, it’s even more important to double down on your digital selling strategy. I appreciate it, Sam.