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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. You know how hard it is to get new customers. Pretty simple, right?

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Creating A Customer-Centric Strategy

Sell Integrity

Research by Zendesk , for example, shows that superior customer service directly impacts purchasing decisions, buying behaviors and long-term revenue. And a study by Forrester found that customer experience-driven businesses grew revenue 1.4x faster and increased customer lifetime value 1.6x

Strategy 117
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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

B2B buyers reported a significant need for improved engagement with seller companies. Buyers are specifically looking for ways that make it easy for them to connect and interact with a knowledgeable resource prior to making a purchase. Difficulty scheduling meetings or reaching a company representative. Is Anybody Home?

Buyer 79
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The Different Inside Sales Roles Explained

Factor 8

You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smart companies have their eye on more than just renewals. Their reps are charged with adding more users, selling upgraded packages with more features, and securing longer-term contracts.