Are We Storytelling compelling Customer Retention Experiences?
Babette Ten Haken
AUGUST 20, 2018
Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Think about it.
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