Product Management University

FEBRUARY 12, 2024

They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. At the time, this was a regular practice as all enterprise software was installed at the customer site. We decided to do something no other enterprise software company had ever done at the time.

Marketing 59

Marketing How To Segment Scale 59

The Pipeline

APRIL 27, 2011

It can be something as big as a huge new enterprise deal, or a small as the new guy’s first successful appointment. Demand Generation. EDGE Sales Process. Sales Bloggers Union. Sales Compensation. Sales Cycle. Sales eXchange. Sales Force Alignment. Sales Leadership.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251

The Pipeline

AUGUST 5, 2011

She focuses on enterprise technology in the area of customer relationship management. Demand Generation. EDGE Sales Process. Sales Bloggers Union. Sales Compensation. Sales Cycle. Sales eXchange. Sales Force Alignment. Sales Leadership. Sales Management. Sales Tool.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

SEPTEMBER 9, 2011

It was with this lesson in mind that I had to laugh at a blog post I read earlier this week lamenting the extremely low number of sales organizations having a formal approach for engagement through social media. Demand Generation. EDGE Sales Process. Sales Bloggers Union. Sales Compensation. Sales Cycle.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

SBI

AUGUST 30, 2018

We all know how difficult demand generation is in the current status quo in which GDPR has put restrictions on email marketing, and email open rates have gone down significantly. In addition to the workshops, Strikedeck delivers training sessions to the end users. NANCY: WHO BENEFITS MOST FROM YOUR SOLUTION?

Churn 95

Churn Loyalty Lead Rank Maximizer 95

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Read on for a deep dive into account-based sales. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned.

Ideal Customer Profile 82

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 82