Demand Generation Exercises Opportunity Study 
Mereo
JUNE 24, 2021
A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. in 2017 to 32.4%
DiscoverOrg Sales
JULY 3, 2018
Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. Nurture closed-dead B2B sales opportunities. All of those case studies and personalized emails you sent, and this lead didn’t even bother to show up for the demo. It starts today.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Hacker
MAY 6, 2021
They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors.
DiscoverOrg Sales
SEPTEMBER 5, 2018
As a good exercise, draw a simple four box quadrant. If I am telling that story, it would be easy for me to stop after I said, “Well, we took the marketing qualified leads and improved them by 14x, the conversion of a marketing qualified lead, over to a existing active opportunity in our sales funnel.”. Get the Complete Study.
Sales and Marketing Management
MAY 14, 2018
InsideView just published a study of over 500 B2B sales and marketing professionals with new insight on go-to-market (GTM) maturity, a topic of growing interest for many business leaders. Our next step was to do a quantitative study. These silos cause execution gaps and missed opportunities to achieve top-line growth.
Seismic - Sales Effectiveness
MAY 24, 2019
When organizations think of sales and marketing alignment, they often focus on demand generation. A recent study of B2B buyers found that 95% of buyers chose a solution provider that “provided them with ample content to help navigate through each stage of the buying process.”. Sound familiar? Train sales.
Sales and Marketing Management
OCTOBER 23, 2017
In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates.
Expert insights. Personalized for you.
93 
Let's personalize your content