Zoominfo

FEBRUARY 23, 2021

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Hubspot Sales

JUNE 28, 2019

As you'll read below, sales operations includes everything from lead management, sales strategy, and territory structuring and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. Territory Definition. Download Our Free Sales Conversion Rate Calculator and Guide.

Sales Operations 95

Sales Operations Hiring Lead Rank Territories 95

The Pipeline

AUGUST 5, 2011

Sign up for our Email Newsletter. We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

JANUARY 13, 2012

Sign up for our Email Newsletter. I had a call from Bob, a director of sales with software company. This frees up a lot of bandwidth in the old cranium, allowing you to focus much more on the client, their objectives, and how you can help them, and your company achieve their objectives. A Random Walk Up Sales Street.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

The Pipeline

OCTOBER 3, 2011

Sign up for our Email Newsletter. A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. A couple days later, I gave it another go – slightly more aggressively to the point: Tweeted: Why is it I pay for a month’s worth of internet but your services are not up all month?

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

The Pipeline

JULY 29, 2011

Sign up for our Email Newsletter. Sales and marketing lead generation tools follow this suit. Make sure you understand their initiatives and how you can help them, and follow through to ensure your help meets their initiatives. Ask what their timeline is and schedule action items and follow-ups in conjunction with them.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266