Zoominfo
FEBRUARY 23, 2021
Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory. The survivors learned to be scrappy, reprioritize on the fly and pay close attention to customer needs and motivations.
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SugarCRM
JUNE 6, 2023
Such tools consolidate data regarding dealers, territory, market, and fulfillment in a user-friendly, easy-to-use interface for dealers and manufacturers. Simplify Supply Chain Management Manufacturing companies usually have complex customer supply chains, from demand generators to material specifiers, fabricators, and distributors.
SugarCRM
MAY 18, 2023
For more complex demand generation tasks, your CRM should empower your Marketing department to run multi-channel, multi-phase drip nurture campaigns. Still, usually, these are included in dedicated Marketing Automation software. Look into software that can automate this process.
Zoominfo
JANUARY 5, 2023
A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Find out how today.
Hubspot Sales
JUNE 28, 2019
As you'll read below, sales operations includes everything from lead management, sales strategy, and territory structuring and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. Territory Definition. Download Our Free Sales Conversion Rate Calculator and Guide.
The Pipeline
AUGUST 5, 2011
We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force. You can see her articles regularly on the Software Advice blog. Demand Generation. Territory Alignment.
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