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The Sales Prospecting Strategy Guide

Zoominfo

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory. In closing, demand gen tactics and tools keep changing.

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The CRM Playbook for Manufacturing Enterprises

SugarCRM

As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. A CRM tool is mandatory in such dynamics, as it facilitates and streamlines dealer management.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Campaign Management At a minimum, all CRM tools should include the basic features of lead management. For example, many organizations use core lead management tools to check in with existing customers in their CRMs when running promotions. Still, usually, these are included in dedicated Marketing Automation software.

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The Ultimate Guide to Sales Operations in 2019

Hubspot Sales

As you'll read below, sales operations includes everything from lead management, sales strategy, and territory structuring and alignment to process optimization, compensation plans, sales automation, training, and data analytics and reporting. Territory Definition. Download Our Free Sales Conversion Rate Calculator and Guide.

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3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Zoominfo

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Find out how today.

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The Pipeline ? Mobile Apps for the Mobile Sales Force

The Pipeline

Stored in CRM , Communication , Guest Post , Review , Sales 2.0 , Sales Success , Sales Tool , Sell Better , execution. We at Software Advice typically focus on sales force automation software , but we decided to broaden our focuse and see what is available on mobile devices to match the needs of a mobile sales force.

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