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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels. If they’re forecasting weekly, you should be reporting weekly.

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The Pipeline ? Five Bucks To Success!

The Pipeline

A friend of mine affectionately refers to Starbuck as Fivebucks, as he never seems to leave the place spending less than that, but hey it’s coffee, so I get it. Demand Generation. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling.

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The Pipeline ? Have You Read The Sales Book About? ? Sales.

The Pipeline

They usually refer to this a “soft skills”, which is the first clue they have not sold). Demand Generation. For instance, insurance agents (I know they are advisors now), they like real estate agents, are required to have a certain amount of CE credits to maintain their licence. Why not adopt that within sales organizations.

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The Pipeline ? ?But we're not IBM?

The Pipeline

Copiers as an example, you may refer to document management at one end, and sell copiers to the other end. In the process of prospecting a small business, you bring up a recognizable Fortune 50 company as a point of reference. Demand Generation. Cold calling. Communication. Communication Strategy. Customer Care.

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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

Of course, activity is still important, but what really matters is that you feed the right people into the funnel in the first place and nurture those prospects who have been referred to you. When you’re referred, you get a new client more than 50 percent of the time. Demand Generation. Your sales time shortens.

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The Pipeline ? Mine the Gap!

The Pipeline

A couple of months ago in the Pipeline, I published a piece called Long Live The Status Quo , which challenged the way most people look at buyers commonly referred to as being in Status Quo Zone. Demand Generation. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Selling.

Pipeline 267
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The Pipeline ? Who's Expectations? ? Sales eXchange ? 119

The Pipeline

Because of their points of reference, their view of specific attribute are different, after all there is a reason why these two individuals followed different paths. Demand Generation. It’s one thing to create a list, it is another to understand how it all comes together in a functional way in the field. Cold calling.

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