9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them.

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more. Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more,” said Michael Cotoia, CEO, TechTarget. “We

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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. The demand gen funnel is now in the cloud.

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PODCAST 91: First Step in Good Category Creation with Scott Olrich

Sales Hacker

Scott Olrich: I see myself as a demand generation person through and through. Every one of those front office platforms — think about Sales Force, or back office, like SAP, Work Day, Service Now — they all intersect with one thing: agreements and agreement processes.

6 steps to get sales and marketing working on the same team

OnePageCRM

Lead intelligence relates to the mapping of a prospect’s journey based on their behaviour. Demand generation – Top of funnel, content marketing, social publishing. We did a content audit at SAP and found that over 60% of the content created by marketing – for one product area alone – was never used by anybody.’’. Tailoring content to the individual funnel stages, ensures that sales reps have access to the right materials when liaising with prospects.