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PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. Subscribe to the Sales Hacker Podcast. You need the energy. powered by Sounder.

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Reasons Cold Calling Is No Good for Account-Based Sellers

No More Cold Calling

So, why are account-based sellers wasting time with cold calling and marketing-generated leads when referral introductions could get them the one-call meeting ? Sales reps often tell me they’re not cold calling. But that’s where marketing’s role in the sales process ends. The cost of sales plummets.

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Automate Menial Sales Tasks Through Data Gathering and Machine Learning

Crunchbase

But before any sale happens–whether via snail mail, email, or a direct call–a salesperson has to get to the contact. Automated data gathering has been the spine of online information since Google started dominating the search market in the early 2000s. Sales is still a very human process.

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PODCAST 48: The Secret to Amazing Sales Engagement w/ Max Altschuler

Sales Hacker

This week on the Sales Hacker podcast, we talk to Sales Hacker founder and VP of Marketing at Outreach , Max Altschuler. So, if you’re a sales leader out there, commercial leader, or marketing leader, VP level or above, reach out to me over LinkedIn and we’ll see if we can get you involved.

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Deploy the Marketing Team: How ABM Can Take Sales to the Next Level

Sales Hacker

“ Deploy the marketers! If only sales and marketing were that swashbuckling in real life, right? First of all, this pirate ship is built on account-based marketing (ABM). Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned.

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Why Specificity Matters for Lead Generation

No More Cold Calling

Ivan Levison, who penned my guest post for this month, knows a thing or two about how the words we use can move a sales process forward or derail it. I’ll crank out a few for us to look at: GENERAL: Mistakes database marketers make. SPECIFIC: The seven biggest mistakes database marketers make—and how to avoid them!

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How to Ask for Referrals: A Comprehensive Guide

No More Cold Calling

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. Whether it’s via email, social media, text, direct mail, or even a knock on the door, prospects are ice cold unless they expect the salesperson’s call.

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