Zoominfo

MAY 31, 2022

Ensure optimal coverage Account coverage refers to your ability to penetrate a large number of key accounts. However, if they have strong intent to purchase, you could deliver solution-focused content and direct response offers, like “get a demo” or “start your free trial.”

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Hubspot Sales

JANUARY 9, 2018

Deadlines and DRIs (Directly Responsible Individuals). Factor in your product’s price, total addressable market (TAM), market penetration, and resources (including your sales headcount and Marketing support). What is a sales plan template? A typical sales plan includes the following sections: Target customers. Revenue targets.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Jonathan Farrington

APRIL 26, 2013

Emerging tools that require little or no IT resources to implement and run, enable sales management to examine, assess and adapt their tactics in direct response to what they see going on in the field. Being Agile Drives Better Execution of the Sales Plan, and Deeper Market Penetration.

Field Sales 43

Field Sales Wireless Sales Qualified Lead Scale 43

Tony Hughes

FEBRUARY 22, 2018

Jill Konrath is a sage when it comes to cataloguing multi-faceted strategies to penetrate new accounts whilst selling to big companies. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. It's Google Glass.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

SBI

NOVEMBER 12, 2019

In a smaller company, the top marketer has to take direct responsibility for significant “demand gen.” On the account side, as we address penetration issues, we study behavior at multiple levels. And this really changes how the CMO needs to think about priorities.

Revenue 93

Revenue Top of Funnel Demand Generation Agencies Demand Generation 93

InsideSales.com

APRIL 4, 2020

Deadlines and Directly Responsible Individuals (DRIs). Market penetration. If applicable, identify who the directly responsible individuals (DRIs) are. Here, you also identify what steps you’ll execute to meet your objectives. Typically, a sales plan template has the following parts: Target market. Team structure.

Buyer Persona 52

Buyer Persona How To Promotion Comparison 52

HeavyHitter Sales

NOVEMBER 24, 2013

Many sales organizations are transitioning from a field sales model to an inside sales model, where the inside salespeople work independently from the field and are directly responsible for closing business. Seventy-six percent acknowledge that inside sales provides a better strategy to penetrate small businesses and mid-markets.

Trends 124

Trends Lead Rank Scale Inside Sales 124