Sun.Nov 25, 2018

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5 Questions To Ask To Really Understand Your Buyer

MTD Sales Training

One of the keys to increasing sales is getting under the skin of the prospect or your customer, so ascertain the real needs and to get them to understand how they can improve their business using your solutions. Without that depth of knowledge, you sound just like any other vendor, trying to persuade your prospect to buy from you rather than someone else.

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Golden Nuggets from the CSO Insights 2018 Sales Talent Study

Membrain

I had a chance to review the CSO Insights 2018 Sales Talent Study and extracted some fascinating data. I thought it might be interesting to take their data, overlay some of Objective Management Group's (OMG) data, and see what we can take away from that.

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Account Collaboration and Strategic Account Planning With Video

SalesHood

Account Collaboration and Strategic Account Planning with video is a very efficient and effective way to align a team and deliver great value to your customers. Last week, I needed to quickly get up to speed on one of our customers. We had a scheduled meeting with one of our larger and most strategic [ ] The post Account Collaboration and Strategic Account Planning With Video appeared first on SalesHood.

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Making Content Discoverable

Bigtincan

Part 1 of Driving Success from Sales Enablement Investments Blog Series The original driver for the development of sales enablement platforms was the imperative to make it easier for sales people to put their hands on the right materials for a given sales situation. While the vendors have incorporated a range of additional functionality into their offerings […].

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Weekly Recap, November 25, 2018

Selling Energy

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

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How to Master the Cold-Calling Mindset

SalesStar

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A Guide to Marketing Automation Implementation

Zoominfo

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). So, what’s holding them back? According to Ascend2, the biggest inhibitor of successful marketing automation implementation is a lack of effective strategy ( source ).

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