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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

This treasure trove of discovery information and assessment results can be leveraged to make you and your team smarter with each and every engagement.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Master Your Data Universe.

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Are White Papers Dead?

The ROI Guy

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

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Alinean Launches Interactive White Papers

The ROI Guy

However, in the new world of information overload, these white papers are getting lost in the clutter and worse, do not engage today's more frugal and demanding buyer who require quantifiable proof that proposed solutions will drive bottom line results.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. Questions to consider during the selection process: A proposal provider should be able to come up with creative ideas for how you can achieve your sales goals. This article offers the insights they need.