Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Learn more – Watch a 20 min webinar. .

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Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

The web sites they visit, webinars they attend, e-books and blogs they read. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.).

Trending Sources

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Blogs, ebooks, webinars, social media. Do you post your webinars to increase interest in the organization? Just ask Eloqua. 60% of the buyer’s journey now happens before your Account Executive interacts with a prospect.

Inside Sales Growth Beyond CRM


Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S.

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B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing

Green Lead's B2B

Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute. I added Scott and Mark because I referred to them several times within the webinar, so technically speaking, they should have had the on screen credit anyway