Appbuddy

JULY 14, 2022

Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. .

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Email Marketing Everest Marketing Lead Rank 52

Appbuddy

JANUARY 20, 2021

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to receiving your email?

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Appbuddy

OCTOBER 19, 2022

percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. So, it stands to reason that the last thing you want is to end up on a Gmail blocklist. Here’s what you need to know if you’re sending emails to Gmail users.

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Email Marketing Marketing Guidelines Policies 52

Appbuddy

JULY 12, 2021

In today’s complex landscape, where inboxes are more congested and recipients are more selective in the messages they engage with, the benefits of BIMI can have a significant impact on your email performance. Here are a few key benefits for marketers: • Stand out from other senders in the inbox. and differentiate?yourself Conclusion.

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Google Everest Policies Email Marketing 52

Appbuddy

DECEMBER 23, 2021

Ah the holidays…the perfect time to curl up with blankets, cocoa, and a blog post from Validity. . No surprise here—our top spot goes to a blog covering this year’s biggest change to email marketing: Apple Mail Privacy Protection (MPP). . See how Everest, Validity’s email success platform, can help. .

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Appbuddy

JUNE 14, 2021

Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign.

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ROI Everest Channels Webinar Metrics 52

Appbuddy

DECEMBER 14, 2021

To begin, Rafael provided fresh insights into email performance on Black Friday: Email sending volumes were 70 percent above the year-to-date daily average, even higher than the 66 percent uplift we saw last year. Since September, global open rates have risen following the introduction of Apple’s Mail Privacy Protection (MPP).

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