Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Hubspot Sales

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. That’s what makes lead routing a critical component to any scaling sales strategy. Lead Routing by Territory or Geography. What is lead routing? Lead Routing by Use Case or Specialization.

Lead Rank 100

Lead Rank Lead Scoring Sales Qualified Lead Leads 100

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Hubspot Sales

MARCH 16, 2018

How has [prospect’s company] handled [X pain point, Y opportunity, Z strategy]? Its [suggestions, insights] on [subject] may be particularly relevant to your [challenge with X, industry, product, market, etc.], New Season, New Strategy. Your creativity will make a great first impression. Back to the Future. Today’s date] 2018.

Follow-up 100

Follow-up Buyer Call-back Film 100

The Pipeline

NOVEMBER 28, 2011

I further suspect that most would see themselves in the “open source” sales camp, evolving and improving with the market and customer demands; demands that are forced to evolve with the market and other developments. Communication Strategy. Sales Strategy. Territory Alignment. Leanne Hoagland-Smith.

Buyer 219

Buyer Pipeline Twitter Hiring 219

The Pipeline

OCTOBER 21, 2011

In writing, I am constantly busy with The Rock’n’Roll Business Blog – I have a backlog of books to release – one lengthy tome on innovation, a follow up micro book ‘Hard Rock Marketing’ and a possible book of ‘business poetry’. Communication Strategy. Sales Strategy. Territory Alignment. When Sales Met Marketing.

Pipeline 237

Pipeline Hiring Top of Funnel Cold Calling 237

Partners in Excellence

FEBRUARY 3, 2015

If we want to extend our share and penetration of our territories, we have to meet new people at companies who currently don’t do business with us. If we want to grow into new geographies or markets, we have to extend our relationships, identifying new companies, and people who have problems we solve in those new areas.

Penetration 48

Penetration Territories Film Networking 48