DiscoverOrg Sales
APRIL 23, 2019
The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.
DiscoverOrg Sales
FEBRUARY 21, 2018
It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. All attendants expect to see a return on that investment: leads. Lots of warm leads. We have trade show prospecting down to a science.
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DiscoverOrg Sales
FEBRUARY 14, 2018
Trade shows are an exciting opportunity for sales professionals to develop relationships with prospects and show off the latest products and services. We asked Jake Shaffren, our Director of Sales Development at DiscoverOrg and trade-show prospector extraordinaire, how he approaches the process.
Sales and Marketing Management
OCTOBER 11, 2019
We had a well-oiled machine for lead generation. We projected how many qualified leads we needed and there was an inside telesales department of eight people that fueled the system with qualified leads, including a time frame to buy. The fall is prime trade show season. It took me a moment to respond.
Zoominfo
OCTOBER 5, 2021
A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.
Smooth Sale
JUNE 21, 2022
While this method is fast and effective in some cases, it doesn’t guarantee the kind of brand consistency you need to ensure that your brand image is uniform. Most serious businesses have a marketing budget that portions itself into digital marketing, non-digital marketing, trade shows, direct mail, promotions, and more.
SalesProInsider
APRIL 10, 2019
After hundreds of conversations with small business owners over the past few years about lead gen and lead conversion, I landed on an explanation for lead generation that makes sense to those who aren’t career sales professionals or marketers. Lead Generation Simplified. 3 Levels of Small Biz Lead Gen.
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