Zoominfo
SEPTEMBER 22, 2023
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?
Sales Hacker
JANUARY 30, 2024
Pipeline better aligns with sales Tell your sales team you plan to double the number of MQLs, and you’ll likely be met with eye rolls. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work. The result? A lack of engagement and interest from these leads.
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Zoominfo
AUGUST 2, 2020
B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Data Hygiene: Data decay is unavoidable.
Zoominfo
MAY 9, 2022
It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.
Crunchbase
JUNE 7, 2023
According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals.
Zoominfo
SEPTEMBER 5, 2023
Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. The good news?
SBI
JUNE 5, 2019
Transforming Sales: How Engaged Accounts Can be Known and Then Treated More Effectively. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. 3rd party behavioral data – especially real purchase intent — is one of those areas.
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