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A Comprehensive Guide to Customer Lifecycle Management

Nutshell

The best way to make your brand one of those options is to market your products and services. Acquisition If your marketing efforts are successful, you’ll get the customer to browse your website or reach out to you about your products or services. Retention The Retention stage of the customer life cycle is pretty self-explanatory.

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CRM and Point of Sale (POS): How do they empower small businesses?

Apptivo

It also aids in marketing efforts. Some POS systems additionally include advanced features such as interaction with other company tools, sales analytics, personnel management, and marketing features like loyalty programmes or targeted promotions. It maintains records of customer profiles, purchase history, and communication.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. While there’s some variance, I tend to see the following: Sales Training. Sales Process/Methodology. Marketing/Sales Integration.

Fashion 90
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How to Boost Sales Team Morale Before Year-End

Tenfold

In fact, according to a Marketing Innovators white paper , companies that foster high morale among their employees outperform competitors by around 20 percent. Likewise, the market value of companies increases by 47 percent once they begin to focus on employee engagement and morale. Too much choice is restrictive and confusing.”.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.