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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Marketing 226
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Raising Prices When Costs are Rising

Braveheart Sales

Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. However, if your higher cost inputs are commodities, freight, energy, etc., Sincerely, Brand X.

Margin 40
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21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

I once worked for a manager who put a great deal of emphasis on activity metrics rather than actual sales results. I was advised to send 1,000-plus generic emails per day to a list of contacts across various industries. Smart companies always want to keep good people. Pratik Biswal , sales manager at HubSpot.

Hiring 106
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Build Predictable Revenue

Your Sales Management Guru

CEOs have strengthened their balance sheets with better asset management, reduced their inventory and cost levels with just-in-time methodologies, and increased direct mail and advertising effectiveness through thorough testing and reporting methods. But one area where additional improvements still can be made is the sales organization.

Revenue 40
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Four Manufacturing Trends Driving Sales

SugarCRM

The global manufacturing industry is changing rapidly. But at the same time, if your business isn’t equipped to take advantage of the changes that are transforming your industry, then you run the very real risk of being left behind. To say it’s been a game-changer is an understatement. Expanding revenue through servitization.

Trends 20
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Seven Sales Leaders on the Challenges They Overcame in 2020 & Their 2021 Predictions

Hubspot Sales

From the sales floor to the makeshift home office set up, salespeople of all kinds in all industries have faced a myriad of challenges and roadblocks this year. Mintis Hankerson is a Senior Sales Manager at HubSpot. For Mintis, 2020 has been all about balancing empathy with sales achievement.