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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

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Does Your Sales Team Know How to Follow-Up on a Lead?

Pointclear

This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales. Set sales straight—it’s a win win.

Follow-up 154
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Why Doesn’t Anyone Care About ROI in the Channel?

Allbound

An Inside Sales team is measured on revenue and has tools like SalesForce, InsideSales, Gong , etc. Marketers are measured on leads generated and have tools like Hubspot, Marketo, Terminus, etc. According to Marketo , leads from partners or referrals convert anywhere from at about 4.5% ARR to $85.5k

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Sales Lead Management Association Honors

SBI

Trish’s company helps inside sales organizations make the big decisions. She is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness, and the author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187
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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

To help your team streamline, quicken, and generate as much value as you can from your sales process, you should consider adopting tools and technologies that match your business model, goals, and sales framework/methodology. Inside Sales. Sales Training Solutions. LinkedIn Sales Navigator.

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Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. How to Leverage Prospect Insights for Lead Generation”. Best Dreamforce sessions for Sales. Meet Salesforce’s own inside sales team, and see how they use … Salesforce. Join the cool kids.