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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Higher lead to SQL conversion.

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The Definitive Guide to Sales Lead Qualification

SalesHandy

Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen. Table of contents.

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Master the Sales Development Playbook to Boost Growth

Highspot

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

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The 7 Sales Processes You Desperately Need

Hubspot Sales

Lead Qualification. Sales teams should take a systematic approach to qualify leads early in the sales process. Having a process for qualifying leads provides a valuable gut-check for reps so they know what to look for when engaging with leads. Opportunity Management. Account Management.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

A full third (32%) of Sales and Marketing pros responded that their data was siloed. In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. On the left: Senior Director of Commercial Sales Steve Waters offers the Sales perspective.

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The Definitive Guide to Sales Lead Qualification

SalesHandy

Lead Qualification is a very important part of the sales cycle. It is directly responsible for feeding your pipeline with high-quality leads that eventually close. It also happens to be the driving force behind conversions and productivity across the most successful sales teams we’ve seen.

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The 11th Question to Ask Before Buying a Marketing Automation Solution

Pointclear

We work with our complex-sale B2B clients to leverage their marketing automation initiatives, and marketing automation is a key ingredient of our internal lead generation, lead qualification and lead nurturing processes.