DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Insurance. Louise C– serves as Senior Director, Hospitality Marketing. For sellers, context is everything.

Company 156

Company Prospecting Oracle Transportation 156

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

criteria for success

DECEMBER 1, 2021

In fact, sometimes it can help companies identify opportunities to develop solutions the market needs. What is the total market for that solution? How much of the market is potentially available to you? How is your solution different than what’s currently available on the market? Sales & Marketing Alignment.

Buyer Persona 98

Buyer Persona Ideal Customer Profile Buyer Trade Show 98

Hubspot Sales

SEPTEMBER 18, 2023

But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest. New Product/Service Announcement By rolling out a new product or service, a company is venturing into uncharted territory. Introduce yourself.

Social Media 104

Social Media Google Hiring How To 104

The Pipeline

OCTOBER 31, 2011

Recently I have seen a trend that has warmed my heart a wee bit, companies who are actually creating sales libraries for their sales teams. The trend I am seeing at a number of companies goes beyond that. The market is changing, are you? Territory Alignment. When Sales Met Marketing. What’s in Your Pipeline?

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

Sales Hacker

APRIL 1, 2021

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.

Outsourcing Services 67

Outsourcing Services Company Scale Transportation 67

Showpad

JANUARY 8, 2021

But that doesn’t mean they’ll know how to sell your company’s specific products or services from the get-go, or be fully acquainted with the broader trends of the industry. Your training content must clearly educate new reps as to the circumstances they’re likely to encounter in your corner of the sales universe.

Hiring 52

Hiring Training Sales Enablement Case Study 52