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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. The answer has little to do with the technology itself.

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. The answer has little to do with the technology itself.

Marketing 130
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What Is the Point of Meeting Buyers In-Person Anymore?

Mereo

THE BENEFITS OF FACE-TO-FACE IN THE SALES PROCESS. There is no argument that, especially with new prospects or early buyer relationships, salespeople can make stronger impressions in face-to-face meetings than virtually. Here is why your buyer and seller may benefit from this roll-back trend too. Every scenario will be different.

Buyer 41
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According To The Data, Salespeople Should Work On Saturday And Play Golf On Monday

A Sales Guy

Mark has done some amazing things at Hubspot and the data they’ve been gathering on sales and marketing is impressive. This post on email timing is a great example of connecting with prospects. Break it down Mark – This is an actual email thread I had with the VP of Global Sales Operations at a $10B+ revenue company.

Data 128
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Adopting artificial intelligence in your sales process

PandaDoc

Manage your sales activities twice as fast Increase your close rate by 36% wuth PandaDoc. Try now What is AI in sales? Artificial intelligence (AI) in sales is about using machine-driven algorithms and processes to enhance and optimize sales operations. Turbo with API and predefined inputs.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales? Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator.

Hiring 130
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What’s the craziest thing you’ve ever done to make a sale?

Nutshell

Although they tried for months, the sales team couldn’t break the account. Being the CFO at my company, I’m not typically involved directly with sales and marketing, but in a small company it’s often a case of “all hands on deck.” on Friday—make sure that you are nearby to answer.”