Miller Heiman Group

OCTOBER 17, 2019

The Challenger Sale—popularized in 2011 by the book of the same name—posits that consultative selling is dead. Consultative selling is not dead, as Challenger argues. The Challenger Sale describes relationship building as a “losing approach” for “selling complex, large-scale business-to-business solutions.”

Customer 51

Customer Face-to-face Scale Journal 51

Partners in Excellence

JANUARY 29, 2013

Years ago, I was involved in developing and selling engineering design and development systems (CAD/CAM/CAE). Which brings me to sales and marketing. When I first started selling in the early 80′s, one of “THE HOT TOPICS” in selling was “solutions selling, consultative selling, customer focused selling.”

Banking 90

Banking Lead Rank Conference Engineering 90

The ROI Guy

NOVEMBER 10, 2014

For technology solution / service providers, revenue growth remains a challenge. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy.

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. Click here to learn more. #2 Click here to learn more. #3

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth?

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. So how do you end up in the winnder’s circle? -

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

MARCH 1, 2016

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments.

ROI 53

ROI Decision Maker Proposal Forecasting 53