Sales and Marketing Management

FEBRUARY 18, 2019

This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program. Loyalty, at the end of the day, is not created by offering discounts or exceeding customer expectations. To whom will they give their loyalty?

Loyalty 290

Loyalty Banking Airlines Discount 290

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? One company that has recently expanded into new markets, including the U.S.,

Incentives 209

Incentives Incentive Retail Loyalty 209

Distribution Pricing Journal

AUGUST 23, 2023

This comes from what your marketing lead would call increased perceived value. That tends to lead to higher customer retention and loyalty so you get a higher share of wallet. Product Bundling Product bundling is a marketing strategy where multiple products are sold together as one combined package.

Lead Rank 52

Lead Rank Lead Scoring Automotive Distribution 52

SugarCRM

NOVEMBER 9, 2022

With SugarCRM’s marketing automation solution, Sugar Market , and cloud-based CRM solution, Sugar Sell , WFG National Title Insurance Company excels in creating a user-friendly experience for enhanced customer experience and reducing busy work, blind spots, and roadblocks to improve business outcomes.

Brainsell 49

Brainsell SugarCRM Customer CRM 49

Vengreso

JULY 10, 2023

Selling roles can be highly rewarding with the right support and training. In a B2B sales role, usually a Bachelor’s degree in business, marketing, or a related field, along with relevant sales experience, strong communication and interpersonal skills, and proficiency in MS Office and CRM practices are generally required.

Hiring 40

Hiring Lead Rank Ideal Customer Profile Forecasting 40

Sales Hacker

MAY 13, 2019

Training investments you must make. Square is a $30 billion market cap company that is an all encompassing payments and commerce business that serves the small and medium sized businesses of the world. It’s the industry’s only unified sales enablement platform combining sales content, training, and coaching conversations.

Scale 55

Scale Hiring Small Business Small Business 55

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130