Remove PointClear Remove Revenue Remove Software Remove Tools
article thumbnail

What's it take to generate leads that fuel your forecast?

Pointclear

So the first question is answered: A “real” lead is qualified and nurtured by Marketing—and ready for Sales to take over and turn into revenue. Precise management of lists, lead data, cadence and outcomes drives revenue. At PointClear, our average associate is 50. It’s a simple equation—and a win-win for both organizations.

article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue. She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats.

Analytics 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Lead Management Association Honors

SBI

They assist with implementation strategy, productivity & performance initiatives, processes, technology and tools. Dan McDade – Pointclear. Author, Nancy Nardin is the foremost expert in sales productivity tools. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog.

article thumbnail

What is Inside Sales (And Why Do You Need It?)

DialSource

Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50.

article thumbnail

Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Having analytics right in your work stream eliminates the "real view mirror" assessment of your marketing.

Analytics 216
article thumbnail

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

Pointclear

“Marketing automation in the hands of a fool is still a fool’s tool.”. There are also so many automated software programs out there that marketing, especially, has become confusing for the average marketer. Should Marketing be Paid on Qualified Lead Revenue? So, should they actively assume these functions?

Follow-up 230
article thumbnail

4 Things to Consider Before You Buy Marketing Automation

Pointclear

Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Second, when it comes to automation, defining the process will help make selecting a marketing automation tool easier because you’ll now have process requirements which will guide the technology selection.

Marketing 164