Sales and Marketing Management

JUNE 1, 2018

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships. Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Braveheart Sales

SEPTEMBER 23, 2021

Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. However, if your higher cost inputs are commodities, freight, energy, etc.,

Margin 40

Margin Insurance Insurance Energy 40

Your Sales Management Guru

OCTOBER 13, 2015

CEOs have strengthened their balance sheets with better asset management, reduced their inventory and cost levels with just-in-time methodologies, and increased direct mail and advertising effectiveness through thorough testing and reporting methods. But one area where additional improvements still can be made is the sales organization.

Revenue 40

Revenue Hiring System Case Study 40

SugarCRM

AUGUST 19, 2019

The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost. But without the right tools to analyze and leverage that data, it’s meaningless.

Trends 20

Trends SugarCRM B2C CRM 20

Hubspot Sales

DECEMBER 16, 2020

I interviewed seven sales leaders from across the country to better understand how they overcame the challenges of 2020, what challenges they expect to encounter in 2021, and how they recommend readers combat both. Mintis Hankerson is a Senior Sales Manager at HubSpot. Mintis Hankerson on balancing empathy with achievement.

Real Estate 134

Real Estate Face-to-face Forecasting Hubspot 134