The ROI Guy

JULY 23, 2015

We recently had the pleasure of talking sales enablement with the Sales Enablement Lab and Thierry v. Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement.

Real Estate 72

Real Estate Sales Enablement B2B B2C 72

Janek Performance Group

SEPTEMBER 26, 2023

To paraphrase the renowned sales guru Mark Twain, The difference between the right word and almost the right word, is the difference between telling your sales manager that the deal is dead, versus, the deal is no longer viable. Words are the hammers and nails of sales. Sales, like life, are greatly influenced by semantics.

Maximizer 62

Maximizer Face-to-face Consumer Sales 62

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

OCTOBER 11, 2010

We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? navigation, placement of content, imagery, etc.)

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Score More Sales

NOVEMBER 14, 2011

Sales Tips and Strategies to Grow Revenues. Review of SNAP Selling Author and B2B Sales Trainer Jill Konrath Live. It was a lucky double stroke of good fortune recently that sales thought leader Jill Konrath would be coming to town and that I was not on the road myself. Consulting. by Lori Richardson on November 14, 2011.

B2B 158

B2B Lead Rank Lead Scoring Top of Funnel 158