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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40
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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

First, it was published in 2011. Do you realize how much has changed since 2011? Additionally, lead enrichment tools like Clearbit and predictive analytics tools like Madkudu are helping companies discover more data about their buyers for more accurate lead scoring and prioritization. That was almost 7 years ago!

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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

Today, customer expectations of B2B interactions are becoming closer to those of B2C, and organizations are now under more pressure than ever to be nimble, responsive and personalized. AsdeqLabs adds additional experienced software development resources that will expand Bigtincan’s presence in Australia and throughout the Asia Pacific region.

Revenue 67
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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

From 2011 to 2013, he spent time in both the Arizona Diamondbacks and San Francisco Giants farm systems and had, as he put it, “a cup of coffee” at the AAA level. B2B, B2C, retail, services—you name it, Square has customers. Troops’ Slack-based tools can help your team close more deals. Square for Restaurants.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Customers bought "products." Customers bought "solutions."

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

By combining Seismic’s industry leading sales enablement and asset management functionality with Percolate’s content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalized content wherever and whenever the customer interacts with their brand.