Remove 2014 Remove Demand Generation Remove Prospecting Remove Tools
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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice.

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

You see visions of making your 2013 and 2014 sales number. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014. At the end of the business case you should be able to say: “Yes, I can afford this project because of the ROI in 2014.”.

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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. What type of prospects are being attracted? Items to measure are below, and outlined in more detail in this tool. So, how will you generate more leads?

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Social Prospecting Guidance. A modern prospecting methodology that fills the funnel with opportunities. Generates meetings with decision makers inside of your target prospects. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Buyer Process Maps. In Summary.

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How to Fix Your Lead Problem

SBI Growth

Demand generation managers, campaign managers, lead development representatives, etc. The role is centered specifically around new prospects. What type of prospects are being attracted? Items to measure are below, and outlined in more detail in this tool. So, how will you generate more leads?

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The Ultimate Guide to Sales Strategy

Hubspot Sales

Demand Generation. Prospect qualification. Outline what criteria a prospect meets in order to qualify them as a high-probability potential customer. This should be based on a prospect’s engagement history and demographics. Successful sales strategies require the right tools. Sales Activities. Objections.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Systems/Processes/Tools. Sales Automation/Tools. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Those were the issues I saw a year ago, talking about the key issues for 2014. I remember participating in a “Prospecting Scavenger Hunt” in 1985.

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