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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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7 Leading SMB Marketing Trends with Infinite Selling Potential for Your Agency

BuzzBoard

With the help of customer data and analytics tools, they can better understand their audience’s preferences and behavior, allowing for more personalized and effective marketing campaigns. They are creating compelling content, running targeted ads, and building communities to foster brand loyalty and drive sales.

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6 Consultative Selling Techniques to Close More Deals

Highspot

As a result, consultative selling can help your team build deeper, more individualized relationships with each prospect while working to solve customer needs through compassionate insight. And these kinds of relationships can generate a lot of customer loyalty down the road. Intrigued but slightly dubious? Help is out there.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Consultative Selling Techniques to Close More Deals

Highspot

As a result, consultative selling can help your team build deeper, more individualized relationships with each prospect while working to solve customer needs through compassionate insight. And these kinds of relationships can generate a lot of customer loyalty down the road. Intrigued but slightly dubious? Help is out there.

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How to Generate Revenue with Interactive Content

Highspot

Similarly, 77% of these surveyed professionals report that interactive content increases user visits, which can lead to a higher level of loyalty between a brand and its readers. The CMI/Ion Interactive study indicates this format had the highest growth in usage from 2016 to 2017. Ask yourself: What will prospects look for?