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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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Inbound Sales Day 2016

Engage Selling

Maybe you’re 100% perfect at your job. Maybe your pipeline is always overflowing with hot leads, you never have to place a cold call or send a cold email, your sales cycle is complete in a matter of days, and … Read More »

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6 Ways to Establish a Trustworthy Brand

Zoominfo

For this reason, you must be transparent, both in your brand messaging and your interactions with prospects and customers—even when it’s difficult. Don’t hide information from your employees, and they, in turn, won’t hide information from your customers or prospects. Don’t just reach out when you have a new product or service.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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6 Ways to Establish a Trustworthy Brand

Zoominfo

For this reason, you must be transparent, both in your brand messaging and your interactions with prospects and customers — even when it’s difficult. Don’t hide information from your employees, and they, in turn, won’t hide information from your customers or prospects. Don’t just reach out when you have a new product or service.

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23 Follow-Up Sales Email Templates to Send Instead of "Just Checking In"

Hubspot Sales

Not only do “checking in messages rarely garner responses, they can even turn prospects against their senders. These “just checking in alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. Hi [prospect]. Hi [prospect], Do you [deal with X/want to improve Y]? Best, Jamie.

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