Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg Sales
FEBRUARY 21, 2019
Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. Get attribution in place to learn which channels have the best conversion rates. Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly.
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