DiscoverOrg Sales

JANUARY 1, 2018

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty creating a consistent, multi-channel customer experience. CASE STUDY] Data-Agnostic? Pain point #2: Difficulty creating a consistent, multi-channel customer experience.

Trends 184

Trends Advertising Advertising Survey 184

SBI

FEBRUARY 27, 2018

A 2017 study by LinkedIn said “Trust” is the number one factor in purchase decisions. CRM Opportunity record tabs that put Content, Playbooks, Messaging Guides, and Training material at sales reps’ finger tips with one click. New channel ramp up time cut in half. New sales rep ramp up time cut in half.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

Hubspot Sales

AUGUST 21, 2023

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. Use case studies that show what they stand to gain.

Cold Calling 98

Cold Calling Call-back Inbound Follow-up 98

SalesLoft

OCTOBER 2, 2018

According to CSO Insights, in 2017 more than 50% have a dedicated sales enablement person, program, or function. The workflow injects this sequence alongside the other channels in your playbook. The workflow component of sales engagement links communication channels to form one cohesive rhythm or cadence.

Scale 52

Scale Cold Calling Channels Analytics 52

LeadBoxer

JUNE 12, 2019

While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. Several case studies back up the claim that LinkedIn is the king of B2B marketing on social media. This leads to a lower cost per lead overall.

Paid Content 71

Paid Content Lead Generation Lead Rank Lead Scoring 71

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. YoY Increase in CAC leading to increased reliance on channel partnerships.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Cience

NOVEMBER 20, 2019

Conduct a multi-channel outreach campaign prior to the event, offering to meet (e.g. Here’s an example of the successful application of our methodology — CIENCE at INBOUND 2018 case study. Pick the channels to use in outreach (email, phone, social, web, or offline) and define the sequence. Templates Case Study.

Lead Generation 40

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 40