Sales and Marketing Management

JULY 25, 2017

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174

Marketing Lead Gen Data Construction 174

Zoominfo

MAY 15, 2020

Jacqueline Hinman, former CEO at CH2M Hill — a construction and engineering firm that Jacobs Engineering Group acquired in 2017 for $3.27 billion — noted an incident early in her career in the 1980s when she sat down for a review at another construction company. the Denver Post reported at the time.

Promotion 232

Promotion Nonprofit Construction Engineering 232

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. This is likely an initial reaction to controversial tax cuts passed at the end of 2017. Logistics/Transportation.

Company 156

Company Prospecting Oracle Transportation 156

The Spiff Blog

SEPTEMBER 16, 2022

Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! What excites you most about your role?

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Hubspot Sales

AUGUST 21, 2023

A modern enterprise communication solution can help simplify your outbound communications by connecting your telephone sales with your other digital channels. At HubSpot, we live and breathe inbound marketing and sales and rely on our strong sales teams to close deals. Plus, you may not always have an abundance of inbound leads.

Cold Calling 98

Cold Calling Call-back Inbound Follow-up 98

Sales Hacker

MARCH 19, 2019

About 6 months into 2018 he took the initiative to speak to leadership and recommended that he go on the road and be in the market to get meetings/sales via an ‘outside’ approach. Emily is a great motivator and knows the right balance of constructive and positive feedback. She’s not about fast sales.

Hiring 96

Hiring Scale Sales Qualified Lead Top of Funnel 96

LeveragePoint

FEBRUARY 20, 2018

These concerns are consistent with 2017’s results and are problems for B2B sales teams working their way through all stages of their sales cycles. Often enough, Value Propositions are not constructed with enough flexibility for how your sales teams have conversations. It is a Value Proposition design problem.

Case Study 20

Case Study Sales Cycle Study Opportunity 20