The ROI Guy

JANUARY 11, 2017

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.

Lead Rank 45

Lead Rank Lead Scoring Quota Scale 45

No More Cold Calling

NOVEMBER 29, 2016

Closing the sales year with a bang is nice, but if you’re not already getting a jump-start on business development for 2017, you’re running behind. Buyers are finalizing their 2017 budgets now, so reach out to your current clients and ensure you’re still on their radar. Building professional skills takes practice—deliberate practice.

Referrals 120

Referrals Cold Calling Lead Generation Social Media 120

Pipeliner

DECEMBER 31, 2017

Based on what I’ve heard from sales leaders, 2017 wasn’t much better. Perhaps they: Depended on marketing to send them qualified sales leads. Relied on social media and email to communicate with prospects. Lacked requisite selling skills to engage in a value conversation. Didn’t follow up with the leads they had.

Referrals 75

Referrals Sales Qualified Lead Cold Calling Social Media 75

Customer Centric Selling

FEBRUARY 20, 2017

Pricing that was too high and/or lack of some particular feature or function are often the reasons given by prospects to salespeople after having competed for and lost a potential piece of business. Yours was better in almost every respect, but the prospect choose your competitor's offering. "I could have won that business.

Analysis 58

Analysis Channels Sales Up-Sell 58

Gong.io

AUGUST 20, 2018

Take marketing technology as one shining example of this…. In 2011, the marketing technology landscape consisted of a total of 150 competitors in the space: Now, you’d think that 150 is already a lot to handle. Before you scroll down, can you guess how many are in the category today (2017)? Take a wild guess. Answer: 5,000.

Competition 54

Competition Trends Case Study Up-Sell 54

InsideSales.com

OCTOBER 29, 2019

Do sales professionals lose their sales negotiation skills even with constant training, practice, and use? Or do they lose sight of their goals because of the challenges of today’s market? Whether you’re doing face-to-face selling or cold calling prospects, it’s essential to give your clients ample time to talk.

Face-to-face 78

Face-to-face Scale Motivation Negotiation 78

CloserIQ

SEPTEMBER 11, 2018

Look Beyond Selling Skills. The Bridge Builder The best sales enablement managers are ready to improve sales and marketing alignment. You can increase your chances of success by recruiting among marketing leaders as well as sales experts. Accelerate Sales And Marketing Alignment. We’ve all heard the stories.

Sales Enablement 95

Sales Enablement Hiring How To Collateral 95