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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Loyalty marketing has evolved over the years.

Loyalty 226
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How Aviation Businesses Can Utilize Personalization To Make Better Engagement With The Next Generation Travelers

Pipeliner

In 2018, the airline industry set a record by flying more than 4.3 With these statistics, you may think the airline industry is doing pretty well. But to achieve such heights, the challenges the airline industries face are equally prominent. How Personalization Can Help Airlines Improve the Passenger Experience.

Travel 69
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The 20 Best Sales Movies of All Time [Updated for 2018]

Hubspot Sales

Though marketed as a love story, it’s the film’s unique look at the competitive world of medical sales that makes it worth watching. The film picks up with Joy, played by Jennifer Lawrence, as a divorced mother of two working as an airline booking clerk. Joy (2015). Joy" is a film about legendary entrepreneur Joy Mangano.

Film 111
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Meet Seattle’s Next Generation of Tech

Highspot

2018 saw investors pour $793 million into Seattle startups during the second quarter alone — the highest amount since 2015, and the second largest since the dot-com era of the late 1990s and early 2000s. With investor cash flowing and startups catching the wave, what did we see at this year’s GeekWire Bash?

Meeting 40
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Companies Must Care How Revenue is Earned

Pipeliner

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. United Airlines).

Revenue 66
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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

Obviously COVID has really caused some constraints in travel, and so that requires us to kind of expand the addressable market that we’re approaching. One, we’ve got first party relationships with a number of enterprises like Marriott, United, American Airlines. Sam Jacobs: Do you sell to the chief marketing officer?

Lead Rank 106
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PODCAST 93: The Journey from 2x Founder to VC with Angus Davis

Sales Hacker

We initially went to market as a consumer business. We started working with airlines, banks, Fortune 500 type companies that get a huge number of telephone calls, to help them replace their traditional and pretty annoying touch-tone systems with ones that used speech recognition instead. And that was not a success.

Scale 55