Zoominfo

FEBRUARY 1, 2018

For more information about B2B lead generation, check out the following articles: 4 Ways to Reset Your Lead Generation Program. 3 Creative B2B Lead Generation Tactics. 3 Nurture Campaign Workflows for Lead Generation . How to Use Social Media for B2B Lead Generation. Demand Generation vs. Lead Generation.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Customer delight is the ultimate goal for any business. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

SBI Growth

APRIL 16, 2019

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Campaigns 180

Campaigns Marketing How To Demand Generation Targets 180

Sales and Marketing Management

MAY 14, 2018

Approximately one-third (31 percent) considered their company to be at the "Aligned" stage, which indicates an ability to have marketing work well with sales, focus on the right campaigns, and standardize on one set of data. Sales territories may not be set up correctly or aligned with marketing campaign targets.

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Strategies like outbound campaigns and list building would have been ineffective. In 2018, he successfully sold the company to Outreach.

Media 71

Media Company Distribution How To 71