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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. We don’t require prospects to take a meeting to claim the gift.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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What Breaks When Companies go From Series A to B?

Crunchbase

For example, if you’re at $7 million and your goal is to get to $20 million over the next year and a half, hire someone who has been there and done it once or twice. This engine could look like your sales organization leveraging LinkedIn or adding a demand-generation person to your marketing team. billion in 2018).

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy.

Media 71
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The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

Prospecting to generate sales leads is one of the most important jobs of the modern sales professional. In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. And this is what this prospecting guide is all about.

Pipeline 145
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2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Do you have time to read through a million examples of email subject lines to find best? We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. For our prospects, an example might be ‘summer slump.’

B2B 120