Validity’s Certification Improves Emarsys Customers’ Click-Throughs by 35%
Appbuddy
SEPTEMBER 29, 2020
Better data has driven a post-GDPR “halo effect” for email marketing performance and data quality and is the foundation for email effectiveness, delivering 11% of global retail website traffic, while also being three times more cost effective than social media, paid search, and display advertising, according to Validity’s own research.
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