article thumbnail

Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

A 2019 research study found that identifying data-driven firms were on the decline: from 37.1% in 2018 to 31% in 2019. The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics.

article thumbnail

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

For Becc Holland, Chorus.ai’s Head of Sales Development, Sales Is Much More Than a Career — It’s in Her DNA

Chorus.ai

In July 2019, Becc joined Chorus.ai They’ve also given me the resources, prioritization, focus and budget to execute that vision.”. She explains, “It depends on the day, but I could be meeting with several different partners, or filming videos with Shawn Parrotte, our Marketing Manager for Demand Generation.”.

Scale 114
article thumbnail

Top 10 Blog Posts & SalesTech Acquisitions of 2019

SBI

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. Tons of money and resources are spent on both sides. There’s a difference between Active Demand and Demand Generation. Active Demand already exists. TOP 5 ACQUISITIONS OF 2019.

article thumbnail

How To Become An Agile Inside Sales Rep

InsideSales.com

Outbound View is a sales and marketing consultancy firm that primarily focuses on outbound marketing strategies, appointment setting, inbound marketing strategies, and demand generation. Initially, they only wanted to help companies learn how to increase the demand for their goods and services.

article thumbnail

46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

is a handy resource for ramping up your sales performance. Learn about new tools, frameworks and resources that will help streamline your sales process and generate more revenue. Get valuable insight on demand generation, account management and the sales process. Accelerate! Sales, Profits, Growth). Accelerate!

article thumbnail

Resources to Guide Your Marketing Automation Platform Decision [with Bonus]

SugarCRM

We’ve pulled together resources to help guide you along your journey with marketing automation platforms, whether you’re considering, switching, or buying. Bonus – if you’re in this industry, we’ve got a whole set of resources for you available. We actually in 2019 did it ourselves! Email Marketing Versus Marketing Automation.