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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. He kickstarted the Beauty Mark campaign, in which beauty brands who advertise in CVS stores are required to notify customers if they photoshopped models in any of their advertisements.

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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. That makes sense.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. It’s a sales training course that outlines step-by-step what you need to do to advance your sales to closure. Sales Models and Fundamentals. The Challenger Sale.

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Getting over the rainbow: How to authentically acknowledge LGBTQ+ experiences during Pride month

Nutshell

Here we are again in early June and you may have noticed an increase in #loveislove campaigns and rainbow color schemes on advertisements and in the media. The number of transgender deaths due to violence nearly doubled from 2019 to 2020 , and is tracking similarly in 2021. …is now Pride.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130
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6 Cold Email Statistics that’s Essential For Every Business

LeadFuze

Education and Training. Government. Marketing and Advertising. percent in 2020. Then, in 2019 and 2020, the conversion rate saw a substantial dip. Daily Deals/E-Coupons. E-Commerce. Entertainment and Events. Health and Fitness. Home and Garden. Manufacturing. Media and Publishing. Medical, Dental, and Healthcare.